Our team

A passionate group of successful shop owners, dedicated car enthusiasts, and skilled marketers.

Meet our team
of experts.

“One of the biggest challenges in this industry is seeing where marketing dollars are actually going. All of these marketing gurus and agencies make big promises and don’t deliver. We’re different because we know what it actually takes to scale, both from a foundational level and from a marketing perspective.”

Director of Shops, Principle
Triet Nguyen

Account Director
Daniel Goddard

Anne Austad

“Our mission is to help 10,000 shops make a KILLING doing what they love. As a team of shop owners, car enthusiasts, and skilled marketers – we are passionate about helping each shop reach its full potential.”

Chief Strategy Officer, Principle
Andrew Engel

Join us

We are always on the lookout for automotive marketers + strategists