Intro to Tint Pros

In 2017, Tint Pros had a team of four and occupied a space the size of a large storage unit. Today, Tint Pros boasts a team of 25 and has two locations exceeding 40,000sq/ft in combined space, along with a healthy 9X increase in revenue.

The catalysts? A hungry team and the addition of Triet Nguyen, who became a partner and scaled Tint Pros to incredible heights.

It’s this foundational business acumen and marketing mindset that is at the very core of Vnzo Auto today.

Building the right foundation

To deliver consistent quality work, every team member must feel taken care of. Healthy culture and fair pay are two big factors that go into this.

We set up a pay structure that combines hourly and commissioned pay. Employees who work hourly have clear expectations, and those who get commission know that every effort they put in will pay off. This way, we took into account how much effort and skill different roles and jobs require, and how much capacity each team member had.

This implementation was a huge success, resulting in higher productivity – taking on over 160 monthly jobs, and less turnover – from 20% employee churn to only 5% year over year.

With most of the staff loving cars, working hard, and making great money – Tint Pros has established a culture that the existing team loves and one that new talent wants to be a part of.

Driving quality leads

Since the very beginning, the most crucial part of Tint Pros’ success was getting quality jobs. There’s no question they were built on referrals and repeat business, but investing in a proper web presence and driving quality traffic is how we turned up the heat.

SEO was implemented for the long-term, as ranking higher on Google takes time. And this investment paid off as monthly web traffic grew by nearly 400% from 2017 to 2023 (500 to 1.9k).

Digital Advertising was able to drive relevant traffic quickly and our conversion rate grew to nearly 30%. For the first time, marketing leads surpassed referrals and repeat business!

With jobs coming in, scalability was our next biggest challenge. We needed to ensure efficiencies were in place to complete jobs on time and keep customers happy.

Boosting shop efficiencies

Exceptional service means efficiency, and efficiency includes space utilization.

As Tint Pros got busier and busier, how the garages were laid out became more and more crucial to avoid constant reshuffling of vehicles. The goal was to cater to the staff doing different tasks – such as washing, preparing, tinting, coating, and so on – and to avoid bottlenecks in the process.

Efficiency also means good account management. To do this, we implemented Urable, a shop CRM, to track projects and provide a quality customer experience. Every billing, car update, and progress is neatly recorded and easily tracked.

Opening the second location

In 2021, Tint Pros expanded to its second location just west of Minneapolis.

The philosophy behind the new state of the art facility was simple: provide a top-notch experience to ensure customers felt like they made the best choice for investing in their vehicle.

To accompany the new location, Tint Pros grew from a team of 4 to a team of 25 and pursued collaborations with other auto experts beyond core services to provide more value to customers.

Scaling to $3.52MM

From the beginning, a heavy emphasis on tracking performance, investing in quality marketing, and boosting efficiencies have all led Tint Pros to sustainable success and increasing scalability.

Because of these principles, Tint Pros was able to scale from $400k in annual revenue in 2015 to $3.5MM in 2022 – near 1000% increase in annual gross revenue.

Tint Pros’ ability to scale showcases the three fundamentals of success for every shop: getting quality leads, tracking performance, and boosting efficiencies – the very core of  our process.